What does ‘home’ mean to you? What are the subtle differences that differentiate a house from a home? How can we manipulate design and environmental elements to make us feel more at home?

This is the brief (in a nutshell) given to Jasper Morrison, Patternity, Raw Edges and Studioilse for the project A Place Called Home. The challenge was set as part of London Design Festival (13-21 September) by sharing economy trailblazers Airbnb, a company testing the distinction between the idea of public shareability and our sense of private space. By doing this they have changed the way we interpret design in the home, allowing people to experience stylish interiors first hand rather than via magazines and websites.

The designers have been commissioned to provide their own personal vision of a room to intrigue and amuse visitors at the Landmark Project at Trafalgar Square. The four ‘homes’ appear to be similar in construction from the outside, but all have their own identity. Morrison has based his on a pigeon fancier’s house; Raw Edges room has the ability to transform its internal space to create different rooms; Studioilse has focused on daily rituals while Patternity occupies the house with a trio of giant kaleidoscopes.