Travelling on planes is often a long, boring and wholly uninspiring affair, functioning as nothing more than the interlude between two destinations. Iceland Air aims to change that, however, with their new concept product created by students from Central Saint Martins called _scape, an inflight book inspired by Iceland's nature, sounds and smells. The book, created by Leslie Borg and Anita Silva, aims to guide passengers on a sensual journey and, 'encourages them to break away from the confinement of their seat by inviting them to embark on an imaginary journey.'

On boarding the flight, each passenger receives a vacuum-packed object which opens to reveal an organic shape, inspired by Icelandic rock, which functions as a book with many layers to explore. When opened, for example, the package releases the scent of vetiver, a traditional Icelandic root, while further within an mp3 device is revealed which transmits tranquil sounds. With a multi-functional design, the book can be used as headphones, or as a soft head rest.

It's an interesting project as it uses multi-sensual experiences to truly engage with passengers,  re-imagining how we communicate travel and identity. Check out the video above for more info.