Facebook is ingrained in our day-to-day lives – 17 minutes of it on average. Any lull in a day’s proceedings and before you know it you’re perusing your feed (again), not necessarily out of desperate curiosity, more habit.  So how would you fare on a Facebook hiatus? Could you cope without it?

In response to Facebook’s controversial mood experiment involving some 700,000 unwitting users, Dutch creative agency Just have developed 99 Days of Freedom, an online study on how life without Facebook impacts user happiness.

To get involved, participants simply change their profile picture to the 99 Days of Freedom logo, share their last link and then just don’t use Facebook for 99 days. In the meantime they will be contacted after 33, 66 and 99 days to see how they're getting on. Don’t worry, if you think going cold turkey is going to be tough on your own, there will be a message board for quitters to share their thoughts.

The duration of the experiment has been carefully calculated; if it was too long participants would lose interest, and if it was too short there may not be any meaningful behavioural change to assess.

It’s fascinating, and perhaps a little sad, to see the emergence of 21st Century tech related addictions and our attitudes towards them. Perhaps more commercial weaning methods could be on the horizon.