Quantified performance measurement has taken a giant leap in recent years. From Nike’s FuelBand and data gathering sport apps to less athletic related assistance, like this fire fighting safety measuring system, charting performance and progress in exact, measurable data is becoming more and more commonplace. Similar to the Play & Connect tennis racket, the 94Fifty basketball uses advanced motion sensors attached to the equipment, rather than the athlete themselves, to monitor a player’s skill. Tracking throwing accuracy, dribbling speed, passing angles and backspin, offering a new dimension to help players improve their game in statistical, measurable data.