We're hosting OTHER INTERNET's book launch on 9th April. It promises to be an informative, entertaining and interactive event, with the three founders discussing the ideas and ideals encapsulated in their first anthology that's being released on Metalabel. You can register here.

Preparations are also underway for our inaugural BRAND BRIEFING on 1st May. This 60 minute online session maps out the last six months of SEEDS in an easily digestible format — including in-depth case studies and expert analysis, as well as practical brand takeaways and useful resources. This is an essential event for organisations of all sizes to help you and your team uncover new opportunities, make better decisions and keep your brand relevant.

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SEEDS

As communities and their needs evolve, so do the spaces where it thrives. While traditional third places may be declining, a new concept is emerging: “fourth spaces” — a place where boundaries of home, work, online and community meet and dissolve.

We decided to get Sean Monahan and Edmond Lau together to see what they had to say about what's going on with the world right now. What follows is the unfiltered exchange (with links added for context) that spans the unswaggy valley and vibe shifts to the triad of capital, dark modes, Californian ideology, globalisation aesthetics – and more. Enjoy.

In recent years, society has witnessed a significant transformation in the portrayal of witches, wizards and the practice of magic in the media. Historically depicted as evil figures – mostly women, practicing sinister magic – these characters are now being reimagined in ways that challenge traditional stereotypes.

The promise of collective dreaming lies beyond its reflective power. Dreams offer a glimpse of the future. Dreams don’t just reflect what people say. They show what’s stirring at the edges of consciousness. Now, people understand them as an intuitive recognition of cultural changes. A kind of overnight pattern recognition.

We’ve updated this SEED to include the recording and key highlights from our recent FORUM with Lina Ruiz, the former Director of Sustainability and Social Responsibility at WeTransfer, Sam Narr, the CEO and Founder of Kibbo Kift Agency, and Rosalind Holley, the Director of Marketing, Communications and Campaigns at B Lab UK. 

“One of the most salient features of our culture is that there is so much bullshit,” wrote Harry Frankfurt in his seminal 1987 essay On Bullshit. He bemoaned the rise of the “bullshitter” as somebody who was not interested so much in promoting false truths, but as someone who had no interest in the truth. 

We asked some of our recent SEED CLUB members if they could recommend something to watch that could help nurture new ideas and perspectives. Their selections reflect a range of themes – from the dark undercurrents of power dynamics and political mythology to the beauty of raw, messy human choices and the value of imperfection in creativity. The list is diverse, yet all of these picks share a common thread: the importance of embracing flaws, challenging traditional narratives and exploring what it means to truly create and connect.

SEED CLUB

Below is a seek peek at what's currently germinating in SEED CLUB — our decentralised research community — so, if you'd like to plant some of your own SEEDS and see them featured on Protein XYZ and collaborate with Protein AGENCY on live client projects, apply here.

ARCHIVE

This month, we look back to our NEW SPIRITUALITY report that was released in 2016 ... and based on it's opening statement, could have been written last week:

Spiritualism is nothing new, but now more than ever people are looking for new ways to seek fulfilment and reaffirm their sense of self in order to counter the demands of today.

Paid Members can download the full 56 page report here, but below is a sample to give you a taste:

CONTRIBUTORS

A massive thanks to all our amazing contributors for showing up and sowing so many incredible SEEDS this month:

@victoria_oliveira, @emilycook, @rrussell, joe_muggs, @caro, @mariarubio, @the2noelle, @MAL, @MalenaR, @valentina_p, @shikar, @COLETTE, @luisa_ferreira, @janne, and @jannebaetsen