#712 | Post-Individualism, Vinyl Revival & Aphex Sinks
Well, that was fun.
If you missed the Post-Individualism forum last night, it was a blast. We had 123 folks join us to hear Yancey Strickler from Metalabel, Kei Kreutler from Other Internet, and Jack Self (with a cuppa) from Real Review. Here are some highlights:
- Yancey defines the post-individual experience as happening "when someone accepts their individuality, but feels called for a variety of reasons (social, creative, metaphysical, financial) to seek greater meaning and context with others."
- Identity after the internet, and the relationship between memory and identity. Kei believes we're living through a a "spam renaissance" and in 5 years' time, we might not be able to remember what it means to be a human online.
- The relationship between post-individualism and capitalism, and Jack's concept of "Playlist Personalities". According to Jack, the proliferation of identities on the internet are mainly there to create products and sell you stuff.
- We also covered "Brat summer", fandoms, lore and memes — and how these are signals that point to a post-individualistic future.
The pre/post poll also showed some shifts, so we must have done something right. We asked: "Are we entering a post-individualistic age?" at the beginning of the session:
And then again at the end:
In other news, we've started onboarding some incredible humans to our new Contributors Community — so if you're a researcher, strategist or just cultural curious and want to get paid to write Seeds and Observations as well as work on Protein Agency briefs:
P.S. All approved contributors get a complimentary Freelancer Membership that unlocks the entire Protein research archive and more!
Seeds
- Bobby Hundreds on the Case For Nike is an essential read
- NOWNESS and Art Review's study on AI’s impact on the future of culture
- New Design Congress on the new Spheres of Identity
- How to Repair a Spaceport by Kei Kreutler
- AW Network on Large Lore Models
- Ed Zitron on the subprime AI Crisis
- Here's a Figma of Apple's entire marketing funnel
- Nuclear batteries will apparently last for decades
ProteinMilk is good for you- We're liking the look of Everywhere Apparel
- IKYMI, Google's NotebookLM is scary good
- The Earthshot 2024 finalists have been announced
- It's great to see how much women's football is growing
- (Unsurprising) the tech giants are hiding their dirty energy with outdated carbon accounting rules
- HBR on the need to provide the right incentives to companies to address climate change
- Michael Fitzsimmons from WeTransfer on how to build a brand people love
- Some stats on the revival of vinyl
- Edmond Lau on The New Luxury Pyramid in the time of the Oat Milk Elite
- The map no longer matches the terrain by Adam Curtis
- And more Adam Curtis on the Dangers of Self-Expression in conversation with Yancey Strickler from 2017
- How to Grow by School of Life
- Emily Segal, Samir Bantal, and Michael Rock on creative practice in the age of machine intelligence
- Garbage Day on the fringes of online gutter culture
- A lovely read on group chats
- Good Hang on the Three True Tasteboy Outcomes
- Who knew mushrooms liked dance music?
- And in other mushroom news, they can now crawl
- The first Neuralink patient is using it to learn new languages
- Dazed asks if the return of Oasis is a government psyop?
- Why we need gatekeepers to resist cultural hyper-optimization
- The largest dam removal in US history is complete
- The Atlantic say the perfect watch costs $20
- Feelds new State of Dating Report is illuminating and reaffirming
Aphex Sink
"As our identity continues to splinter (digital, physical, legal), I find myself questioning whether to embrace the multiplicity or fight it. Do I adopt a pseudonym (horcruxing myself)? Do I strive for complete authenticity in every context (honoring my legal personhood)? Hard to answer, but something I’ve been thinking about often." Garrett Herzik's comment from the Forum chat last night
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