We’ve looked at LEGO’s refreshingly minimal approach to branding before. Taking something iconic and synonymous with so many people’s childhood as the simple LEGO brick and applying it to other, equally recognisable cultural touchstones seems like a tried and tested formula for branding success.

To celebrate 55 years of the Brick, they’ve created a series of images and, using a similarly minimal design ethos, are challenging viewers to guess either the movie, band, song or children’s story.

This is a nice example of a brand having fun with its place in popular culture and taking a stripped down approach to it’s marketing.